12/8/2022 0 Comments Telling your story quotes![]() ![]() In recent years, there’s been a big shift in marketing toward storytelling. “Your customer should be the hero of your story, not your brand – this is the secret every phenomenally successful business understands.”. ![]() While there are many strong ideas I took away from the book, here I’m sharing four powerful quotes that both outline Miller’s premise and clarify my unique perspective as a designer. #TELLING YOUR STORY QUOTES HOW TO#How to tell the story your customers need to hear Miller argues that most brands are doing marketing wrong.īy focusing on telling your story and perfecting the product information that your clients receive, you might think your brand is selling well – but there’s a critical aspect of human psychology that you’re missing, and it’s likely causing you to lose business to your competitors. Building a StoryBrand by Donald Miller does a remarkable job of breaking down the critical elements of how a brand can make the kind of sizzling connection with customers that leads to wildly successful conversions. This month I want to share some inspiring and powerful quotes from one of those books. Every once in awhile a book comes along that is so inspiring and spot-on that one imagines being surrounded by flowers opening, birds singing, and fireworks exploding across the sky. ![]()
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